What could add-ons be worth at your property?
A deliberately conservative model: it assumes a 3.2% rooms-revenue uplift from moving a modest share of bookings direct and pricing sharper, which is below the median we see in the first year. Change the numbers to match your property — everything recalculates live, on your device.
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Estimated annual uplift against a typical two-module licence cost of £74/month. Uplift assumptions: 3.2% of rooms revenue, net of payment processing. The model is illustrative, not a forecast — see the methodology post for how the dataset behaves.
What the uplift is made of
The model folds three effects into one conservative number. Commission saved: every booking shifted from a 17%-commission OTA to a direct channel keeps most of that margin, minus ~2% processing. Rate capture: sharper date-specific pricing recovers ADR on compressed nights that flat rates miss. Repeat direct revenue: owned guest contact details enable win-back journeys that OTAs charge you to run against your own guests. We deliberately exclude upsell revenue (spa, dining, parking) and group business, so the estimate stays honest.
Reading your result
A 45-room property at £110 ADR and 72% occupancy turns over roughly £1.31M in rooms; the calculator’s baseline uplift of about £42K against £888 of annual licence cost is the arithmetic most properties arrive at. If your number looks surprisingly large, it usually means your OTA share is high — which is exactly the condition where the first module month pays back fastest. If it looks small, your direct share may already be healthy, and the honest advice from the comparison page applies: buy the specific gap, not the bundle.